Mobile phone network EE has revealed its superfast 4G network now covers 99% of the UK population, but it would rather tell you that it now accounts for 75% of the geographic land mass of the United Kingdom.
The UK’s largest network is calling on the rest of the industry to ditch the population coverage metric in favour for geographic coverage with regular updates on network speeds and quality at a county level.
EE’s CEO Mark Allera said “As an industry we’ve done some amazing things, in this country we have some of the best mobile networks in the world, but we’ve set an incorrect expectation using a metric [population] which over inflates our coverage.”
It's not really a surprise EE is pushing the geographic metric, as it has the biggest network coverage. Stats of rival network’s geographic coverage haven’t been revealed, but we have contacted them to find out.
It also wants to highlight the smartphones which can take advantage of extra speeds and network spectrum – handsets such as the Galaxy S7 and iPhone 7 – so customers are aware which devices are capable of receiving better coverage.
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